This Privacy Policy explains how sdbf.co.uk ("Sdbf", "we", "us", or "our") collects, uses, and protects the personal information of visitors to our website located at sdbf.co.uk. As the data controller responsible for your information, we are committed to handling your data transparently and in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy applies to all users accessing our Princess Casino reviews and related content from Great Britain. By continuing to use sdbf.co.uk, you acknowledge that you have read and understood this policy.
Information We Collect
Information You Provide
- Name and email address submitted via contact or enquiry forms
- Feedback, comments, or messages you send directly to our team
- Newsletter subscription preferences and opt-in confirmations
- Any other information you voluntarily share when interacting with sdbf.co.uk
Information Collected Automatically
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited on sdbf.co.uk, time spent, and navigation paths
- Referring URLs and search terms used to find our site
- Device identifiers and screen resolution data
- Cookie and tracking technology data as described below
Cookies We Use
sdbf.co.uk uses cookies and similar tracking technologies to ensure the website functions correctly, to understand how visitors interact with our Princess Casino review content, and to support our affiliate partnerships. You may manage your cookie preferences through your browser settings or our cookie consent tool at any time.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core website functionality, security, and session management on sdbf.co.uk | Session / up to 1 year |
| Analytics | Collects anonymised data on page views and user behaviour to help us improve content quality | Up to 2 years |
| Affiliate / Marketing | Tracks clicks on casino operator links and referral sources to attribute affiliate commissions accurately | Up to 30 days |
| Preferences | Remembers your cookie consent choices and display preferences across visits to sdbf.co.uk | Up to 1 year |
| Third-Party Advertising | Supports interest-based content recommendations from selected advertising partners | Up to 90 days |
How We Use Your Data
- To operate and maintain sdbf.co.uk and deliver our Princess Casino review content
- To respond to your enquiries, feedback, or support requests
- To send newsletters or updates where you have given explicit consent
- To analyse website traffic and improve the quality and relevance of our reviews
- To manage affiliate relationships and track referral activity to licensed casino operators
- To comply with legal obligations and enforce our terms of use
- To detect, prevent, and address technical issues or fraudulent activity
Legal Bases for Processing
sdbf.co.uk processes personal data in accordance with the UK GDPR. Where you submit a contact form or subscribe to our newsletter, processing is based on your consent (Article 6(1)(a) UK GDPR), which you may withdraw at any time. The operation of our website, improvement of our services, and management of affiliate partnerships are conducted under legitimate interests (Article 6(1)(f) UK GDPR), provided those interests are not overridden by your fundamental rights. Where applicable, we also process data to comply with a legal obligation (Article 6(1)(c) UK GDPR).
Third Parties & Affiliate Links
sdbf.co.uk contains affiliate links to licensed casino operators, including Princess Casino. When you click these links, you will leave our site and the relevant operator's own privacy policy will apply. We may receive a commission if you register or deposit with a linked operator; this does not affect the independence of our reviews. We also use third-party analytics providers such as Google Analytics to measure site performance. These providers may process your data on our behalf under appropriate data processing agreements. We do not sell your personal data to any third party.
Your Privacy Rights
- Right of Access: Request a copy of the personal data sdbf.co.uk holds about you
- Right to Rectification: Ask us to correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal data where no lawful basis exists for continued processing
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for direct marketing purposes
- Right to Restrict Processing: Ask us to limit how we use your data in certain circumstances
- Right to Withdraw Consent: Withdraw any previously given consent at any time without affecting prior lawful processing
To exercise any of these rights, please contact us using the details in the Contact section below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled.
Data Security & Retention
sdbf.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), restricted access controls, and regular security reviews. We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy or to comply with applicable legal obligations. Contact form submissions are typically retained for up to 24 months, after which they are securely deleted. Anonymised analytical data may be retained for longer periods.
Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or the way sdbf.co.uk handles your personal data, please contact the Sdbf team directly:
- Website: sdbf.co.uk
- Email: [email protected]
We aim to respond to all privacy-related enquiries within 30 days of receipt. This Privacy Policy was last reviewed and updated in 2026 and may be amended periodically to reflect changes in our practices or applicable law. We encourage you to revisit this page regularly.